What about a bike?

In my former life, I was a cyclist. Our junior team were among the first to have carbon composite bikes – the same year that Greg LeMond (my all-time favourite cyclist) won the Tour de France on a full carbon fibre frame in 1989. This was a revolution in cycling and from only a handful of carbon fibre bikes on the pro-circuit 30 years ago, now 100% of competition frames are made from carbon fibre. Lightweight, strong and rigid, carbon is a great material for competition bikes. Urban cycles are still predominantly made from steel or aluminium.


While my bones tell me I am no longer an athlete, my love of cycling has endured throughout my career. I have seen the evolution of cycling from a sport to means of transport. It is the most economical, ecological way to get from A to B. It’s health benefits are incredible and, as I saw the other day when I was riding up a 7km pass and saw an 80 year old on his bike climbing it as well, it is an activity that transcends generations. More and more of my friends living in big cities are ditching their cars and cycling instead. And local authorities are coming to the party, increasing the number of cycle paths and encouraging cycling.

Why a bike? No need to fight for your place in the overcrowded public transport system, quicker than a car in a traffic jam, strikes are only when you don’t want to get out of bed, and no need to find a car park at the end of the trip.

So I ask myself, why not an urban bike made of composite flax fibre? A Revology bike inspired by the past using innovative materials and technology.

Greener, less toxic, using a material that stocks CO2, stronger than fibreglass and lighter than carbon fibre so you don’t even feel it when you have to carry it up to your apartment on the third floor…


What do you think?

When I ended my cycling career in 1994 age 23, I did not go far from this two wheeled world. I founded my first company, BIRD, on the invention of the worlds first resin injected bike frame, which I sold to Peugeot Cycles. My first attempt to bring new materials to this industry.