Positive or Negative Impact – It’s Up to You.
Last time you made a big purchase, did you think about what materials were used to manufacture it? The energy needed to create it? The social impact its production had on communities that manufactured it for you? And the impact that has on the planet?
As consumers, we have the power to make an impact on the planet, either positive or negative, through our consumption patterns. If we continue to buy more, without regard for what it’s made of, how it’s made or who makes it, we are going to run out of natural resources within our lifespan. The population is currently consuming our non-renewable resources faster than they can be reproduced, leading to a negative social, environmental and economic impact. According to the UN Sustainable Development Goals, if the global population reaches 9.6 billion by 2050 as forecast, we would need almost three planets to provide the natural resources needed to sustain our current lifestyles.
We have not choice but to turn our focus to the development of alternatives, using renewable raw materials, to replace those sourced from the ever dwindling supply of non-renewables. To think about materials from day dot of the design process, not designing objects then finding the materials that conform.
This is what Revology is trying to do.
We are focusing our energy on developing materials of the future using European flax fibres. Our fibres come from farms that have signed the European Flax Charter guaranteeing ZERO IRRIGATION, ZERO GMO, ZERO WASTE. Composites made from these fibres are non-toxic to humans and use up 10 to 20 times less energy than other technical materials such as fiberglass, carbon fibre and polycarbonate.
While we know that we are not perfect (yet), we have to start with what we know and can do and build from there. We know that we can progress on energy consumption, developing even cleaner materials, and finding innovative ways to recycle/reuse/reimagine old product. At least we feel that we are doing more positive than negative.
The simple act of making more thoughtful and responsible choices each day has a ripple effect that cannot be underestimated. Next time you make a big purchase, take a bit of time to consider what you are buying. Not just the object, but everything that it implies – social, environmental and economic.
It’s your choice – Consume sustainably – Make an impact.